Your One-Stop-Shop for Marketing
A great program, event or activity is nothing if no one knows about it. Your marketing team is here to help you get the word out!
GET YOUR PROJECT STARTED IN ASANA
NEW: Get things rolling by submitting a marketing services request via Asana, our project management system. We’ll use the details you provide to determine how best to meet your needs.
WEBSITE PAGES
& UPDATES
- Edits to web pages
- Upload schedules, calendars, etc.
- New web page
tools & RESOURCES
MARQ - TEMPLATES FOR SCHEDULES, FLYERS & MORE
MARQ
Marq is your key to taking full advantage of Freedom within the Framework! Find out how you and your team can produce quick, great-looking and, most importantly (to the marketing team), brand-compliant flyers, newsletters, schedules, etc. Want access to Marq? Fill out the request form linked below.
Questions? Please reach out to Justin Nietes at jnietes@ymcasd.org.
Note: Access may be limited by the number of available account licenses.
RESOURCES FROM MARQ
- ❯ MARQ Image Manager: View on website.
- ❯ MARQ Training Videos: Watch on website.
- ❯ MARQ Website: Log in here.
LOGOS | FONTS | POWERPOINT | PHOTO RELEASE | & MORE
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MARKETING PLANNERS & TRACKING
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Plan smarter, not harder — these easy-to-use marketing planners help you map out timelines, assets, goals, and results.
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PHOTO/AUDIO VISUAL/NARRATIVE RELEASE
Description
Better safe than sorry on this one. Make sure we have permission to use a person’s image, quote, etc.
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EMAIL SIGNATURE
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We’ve got rules for that! Here’s how to set up yours.
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Y LOGOS-CWB WORDMARK
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Download our Community Well-Being and Belonging wordmarks with Y logo.
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LETTERHEAD
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MEMO
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Similar to the Y letterhead, this template doesn’t have the footer content.
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POWERPOINT TEMPLATE
Description
To use, please save on your computer, then go to PowerPoint, open the file and then choose as “Save As Template”. By default, it will point to the Microsoft templates folder on your computer. When you open PowerPoint again, choose “New from Template” and it will create a new copy of the template.
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ZOOM BACKGROUNDS
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To use, first download and unzip the file to your computer. Once the images are extracted, open Zoom and click on your profile picture to access your settings. From there, select “Backgrounds & Effects” or “Virtual Background,” depending on your version of Zoom. Click the plus sign (+) to upload a new image, then choose one of the saved files. Once uploaded, the image will be available to use as your virtual background.
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TEXT MESSAGING | PEACH JAR | REACH PLAYERS | & MORE
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IMAGES
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We have hundreds of images on the association SmugMug account. Password: YMCAisfun
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BRAND RESOURCE CENTER
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Everything Y-USA. Images, marketing campaigns, ideas, logos, fonts — it’s all here. Access your account through Y-USA.
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MOGLI
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Our platform for sending alerts to members who opt in for the service. Pool closures, group fitness class cancellations — unplanned stuff that could affect a person’s visit to the Y. Questions? Find your branch’s keywords and lists on our subscriptions page.
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REACH MEDIA
Description
You know those li’l black boxes that are stuck to the backs of your TVs — the ones that are either impossible to “reach” or are about to fall onto the floor? Those REACH Media boxes run our digital signage — eye-catching slides that show off what’s happening at your location. Need a new player or have an technical issue? Submit an “Other Marketing Requests” form.
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PEACHJAR
Description
We use PeachJar to get flyers out to area schools. There is a cost involved and some time needed for proper approvals, possible translation, etc. We’ll pick up the tab for three schools, and your location will cover the rest. Find schools in your area on PeachJar and list them when you submit your marketing request. Questions? Contact Alie Anderson, alayman@ymcasd.org, with questions.
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CARDIO EQUIPMENT SLIDES
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Our cardio equipment displays slides promoting association-wide initiatives (membership promotions, major program launches, etc.
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BRAND GUIDELINES
BRAND GUIDELINES-YMCA of SAN DIEGO COUNTY
The messaging guide explains what we say (brand strategy and messaging), how we say it (personality) and to whom (audience mapping) to drive awareness, interest, engagement and action.
BRAND QUICK GUIDE
Inspiration for all Y staff to steward and strengthen the Y brand. Our brand is a guide for how we think, act and communicate. So everything we do impacts our brand.
SOCIAL MEDIA GUIDE
This playbook is the result of many months of research and feedback gathering that Y-USA conducted with an independent consultant.
